What is an example of a local search?
A local search could include for example “Plumber in Brisbane”, which when searched you will see a Google Map showing various options to choose from in Brisbane. The power in this local SEO strategy is how Google promotes these listings to the top of their rankings and this is where you want your business to be.
Studies show that around 64 percent of local customers head online as their primary means of finding local businesses. If you have a small or local business, you may find yourself wondering if SEO is really worth it for you. Nevertheless, SEO for local businesses is an expanding and has become a highly effective form of online marketing. Like other forms of SEO, local SEO utilises online directories and search engines to promote businesses among specific audiences.
However, local SEO is unique in that it focuses marketing efforts on consumers in a physical location. Its customers are not among the faceless masses online— they’re real, physical people. Any business that finds at least a portion of its customer base locally needs to consider investing in local SEO.
Here are 4 of the biggest benefits of a local SEO service and an effective local SEO marketing plan:
1) Make your Business More Visible for Local Customers
A local SEO company specialising in local SEO service, like us, will help your website gain better visibility on the Web for local clients. Enhanced visibility in the search engines makes it easier for your business to be found by customers who are within physical range of your off-line store. These days, at least 85% of consumers use the Internet to search for local businesses. This makes getting local business SEO solutions from a reliable local SEO company all the more crucial. Better visibility in the search engines can translate to better visibility off-line. It’s about time your website adopted local business SEO and local SEO marketing practices that work.
2) Obtain Leads, Convert Leads to Sales with Local SEO Services
It can be fairly difficult for your local business to generate sales and to improve revenues without a sufficient amount of business leads. Local business SEO services are designed to improve your rankings in the search engines which, in turn, convert to more leads and more sales. Our Off-Page local business SEO strategies, especially those that generate organic inbound links from Online Australian Business Directories, Press Release websites, Classified Ads sites, are designed to achieve all these and more. We also design an effective on-page local SEO service strategy that achieves results.
3) Set Up a Solid Online Reputation for Targeting Local Markets
Whether yours is a recently set up small-scale business or a growing enterprise that relies heavily on local sales, establishing an online reputation is a must. With the help of a local SEO company offering local SEO services, however, business reputability can come from many legitimate sources. The right local SEO marketing strategies, from quality back-links to social media marketing, can help your business build credibility and gain market trust on the Web.
4) Guide Prospective Customers to your Off-line Store
Google’s support for local businesses has never been as pronounced as today. This makes local business SEO, especially local SEO marketing, all the more integral in terms of ranking. These days, search engines understand that doing local business SEO is just as profitable as doing global business. Here at RiverCity Marketing, you get SEO services from a local SEO company designed to adapt to the requirements of your website and your business for your online and off-line markets.